Metafory, bezdomovci a média. Metodologický nástin využití analýzy metafor a podpůrného softwaru (Maxqda a Antconc)

Jiří Mertl email
   Katedra politologie a mezinárodních vztahů, Filozofická fakulta, Západočeská univerzita v Plzni

Ondřej Hejnal email
   Katedra antropologie, Filozofická fakulta, Západočeská univerzita v Plzni


The main goal of the methodologicaltext is to characterize the multidisciplinary appliedinductive analysis of large textual corporawith the stress on metaphor analysis. Metaphorscould serve two purposes in the text: (1) conceptualizationof the discussed issue and (2) persuasiveoffering of the specific metaphors that shouldhelp the recipients to understand the issue in thedesired way as well as to put aside the alternativemetaphors and interpretations. In this regard,metaphor analysis is a suitable instrument forthe interpretation of public, political, and mediadiscourses, especially in the context of the socalledsocial problems. We offer an analyticalmethodologicalapproach based on corpus analysisand implemention of the computer software(MAXQDA and Antconc), and apply it to thehomelessness issue.

Klíčová slova

CAQDAS; homelessness; media; metaphor analysis; methodology

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